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Il Primo Passo

Il Primo Passo

Il Primo Passo - Interior

Il Primo Passo

Il Primo Passo - Interior

Il Primo Passo

Il Primo Passo

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  • Location marker Il Primo Passo
    1624 Montana Ave Santa Monica CA 90403
    Tel: (310) 828-4149
    Hours: Mon-Fri: 11am-7pm | Sat: 10am-6pm

    Get directions

Are you powerless over shoes? We are—which is how Il Primo Passo for Shoe Addicts™, a boutique full of habit-forming footwear, came to be. As any, uh, enthusiast knows, The First Step (a.k.a Il Primo Passo) is admitting that a gorgeous pair of Italian heels makes you weak in the knees. Located at 1624 Montana Ave. in Santa Monica, Il Primo Passo is the premiere Westside destination for luxury shoes, handbags, and accessories from directional labels and designers with unique and compelling points of view. We specialize in finding the next generation of footwear and accessory designers who should be on the radar of any respectable fashionista. In the store’s comfy-chic environment, fashion savvy women can indulge all of their addictions, whether it’s caffeine, wine (we serve complimentary organic espresso in the mornings and wine in the afternoon and evenings), shoes, handbags, or all of the above.


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By: Dianna
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Hot store--cool shoes---great taste!
Love the store

By:
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Great selection and style.

By: susan
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The staff is so helpful and wonderful

By: Jessica
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Great service, fantastic selection, beautiful store

By: Darshan Gress
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Amazing selection!!!

By: Eva Lisinska
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Great store, beautiful, the best shoe selection, best service

By: G
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Rumor has it that the store cuddles you in the lap of luxury, plies you with wine and espressos, while satisfying your shoe cravings.

By: B
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I hear a reknown hospitality designer conceived the entire idea... ;-)

By: B
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The design of the store is stunning.

By: Hilary Fonda Webb
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Beautiful and elegant.

By: Kat
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A very inviting, warm, and friendly store...they know how to make you feel special and you want to feel sexy in a pair of their shoes.

By: emily
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Fabulous shoes and a great selection! They even reach out to the next generation of shoe addicts with adorable baby shoes.

By: Alessandra
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The best shoes in LA by far!

By: Alessandra
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Best shoe store in LA by leaps and bounds!

By: Sabine Lehmann
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Unfindable Shoes
Luscious Interior

By: Wilkes
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Renowned owner, Beth Whiffen, never fails to meet customer expectations. Her ability to provide the finest quality most fashionable shoe on the market has exceeded every standard in LA. If I ever need a shoe for my woman...Il Primo Passo is the only place to shop!

By: Wilkes
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Because I have personally met the owner and she by far has the most incredible customer service of any shoe sales retailer I've ever met!

By: Lucy Butler
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Designs, styles, and personal service that is unique in the city!

By: Tertius Bune
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Most unique selection out there. No one else will have the shoes you have if you buy at Primo Passo.

By: Christa
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Il Primo Passo is the best shoe store in all of L.A and probably the world! When I go in there I feel like Dorothy putting on a magic pair of slippers that will transport me to unknown fabulous places, which in L.A means cocktail parties and premieres.
There's no place like home and for my feet home is Il Primo Passo!

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